BACKGROUND
Australia is amongst the worlds worst offenders for deforestation.
BRIEF
Remind the Australian Government of the importance of trees, to help end deforestation.
INSIGHT
More and more, we’re turning to technology to save us from global warming, with millions being spent on research and development for carbon storage and capture (CSS) technologies. Yet trees are (and always have been) the best carbon capture “technology” we have.
IDEA
We created a cutting edge innovation that can be activated immediately to combat atmospheric CO2.
Introducing the TR-33.
We launched with teaser videos, hinting at a new technological innovation.
Which generated intrigue on social media.
Plenty of people ‘got it’ straight away, but that’s kinda the point right?
We then revealed the innovation.
And people loved it.
The TR-33 was sent to politicians and influential Australians to raise awareness about the impact of Australia’s devastating deforestation.
Influencers who received the TR33 even unboxed their ‘tech’ for their followers to see.