BACKGROUND
Water is a precious resource, and needs to be used conservatively. Having shorter showers is one of the many ways we can save water, and is a goal of the Western Australian Water Corporation – four minutes to be exact.
BRIEF
Encourage Western Australians to value water, and have shorter showers to save it.
INSIGHT
People are more likely to do something if it's fun – and what's more fun than singing in the shower?
IDEA
We created a four minute long song to play while in the shower. Just pop the song on at the start of your shower, sing along, and make sure you’re out before it’s finished.
The Shower Song, written by Kav Temperley from Eskimo Joe, and recorded by a collective of WA artists, is a message from a group with big voices – within WA and on social media.
CREATIVE TEAM
Melissa Hawkett, Richard Berney, Andrew Allingham