BACKGROUND
Transperth is the public transport system in Perth, and MyAlerts is their email and app notification service.
BRIEF
Encourage people to use MyAlerts and keep up to date on service disruptions.
INSIGHT
Commuters are often looking at their mobile phones, keeping updated with what is happening on social media. But, they’re not getting the updates that matter most.
IDEA
Public transport updates are pretty important when compared with some less than helpful social media updates.
CREATIVE TEAM
Melissa Hawkett & Hayley Kaptein