1280px-News-com-au_logo.svg.png

THE NEWS IN COLOUR

BACKGROUND

We live in an age of instant communication. Real-time online media sources, have rendered printed news a thing of the past. In this digital world, news.com.au wanted to position themselves as a fast provider of a broad range of news.

BRIEF

Deliver customers the ‘full spectrum’ of the news.

INSIGHT

The most efficient way to tell customers ‘we can give you the latest news fast’ is to place the news within our ads.

IDEA

We created ads that told the news as it was happening. Each execution was concepted, created and released within 24 hours of a news story breaking.

AWARDS

AWARD (2018)
Bronze - Street Furniture

 

 
Pop artist Pink was back on tour after falling ill when a second Simpsons movie was announced.

Pop artist Pink was back on tour after falling ill when a second Simpsons movie was announced.

The first medical weed in Australia was harvested when a criminal spiking farms' fruit was caught.

The first medical weed in Australia was harvested when a criminal spiking farms' fruit was caught.

Kim Jong-Un was threatening nuclear war as risqué photos of Kim Kardashian were trending.

Kim Jong-Un was threatening nuclear war as risqué photos of Kim Kardashian were trending.

A mass whale cull in the Faroe Islands was called into question when Australia’s liberal party was publicly at odds with one another.

A mass whale cull in the Faroe Islands was called into question when Australia’s liberal party was publicly at odds with one another.

An Australian Football League match got physical while farmers battled with drought.

An Australian Football League match got physical while farmers battled with drought.

Australia’s national basketball team the ‘Boomers’ had a brawl mid-game while a volcano erupted in Bali.

Australia’s national basketball team the ‘Boomers’ had a brawl mid-game while a volcano erupted in Bali.