BACKGROUND
The Queen Victoria Building or QVB is an iconic heritage-listed building from the late nineteenth century, now popular retail space.
BRIEF
Due to their pride of place in Sydney’s central business district, the QVB wanted to make a big and visible statement of support for the LGBTQIA+ community during the 2023 World Pride event hosted in Sydney.
INSIGHT
Since the very first Pride march in 1978, LGBTQIA+ activists have fought tirelessly for equality and change. They are the real queens we should be worshiping.
IDEA
Queen Victoria would give up her throne, and the QVB would be renamed in honour of the real queens, kings, icons, and change-makers who have helped make Australian Pride what it is today.
Queen Felicia
Indigenous drag queen and performer Felicia Foxx, passionately advocates for visibility and empowerment for young Indigenous queer people.
Queen Ken
Ken Davis, one of the original 78ers, convened the Gay Solidarity Group which initiated the first ever Sydney Mardi Gras in 1978.
Queen Janine
Janine Middleton led Australian Marriage Equality as Co-Chair and CEO during the fight for marriage equality.
Queen Alex
Alex Greenwich co-chaired Australian Marriage Equality for ten years and has been involved in LGBTQIA+ advocacy for his entire professional life.
Queen Carlotta
Carlotta is an Australian cabaret performer, television star and trans icon, widely recognised for her service to the LGBTQIA+ community.
