ARTS & HUMANITIES

BACKGROUND

The School of Arts & Humanities at ECU (Edith Cowan University), was struggling with enrolments. The school felt that the corporate campaign was not resonating with their potential students, who are creative types. 

BRIEF

Create a campaign that communicates an Arts & Humanities degree from ECU will provide students with many varied career pathways. 

INSIGHT

People who enrol in Arts & Humanities are creative. They are driven by personal growth. And less attracted to conventional career paths. Convincing them to enrol is less about demonstrating solid career prospects, and more about offering them a process to uncover their passions. 

IDEA

We are the Wanderers – the ECU Arts & Humanities alumni. Our lives are less linear, and our careers wonderfully wonky.

We wander, because wandering works. 

CREATIVE TEAM

Melissa Hawkett & Dean Hunt