BRIEF
This year IKEA wanted to stand out amongst all the Valentine's Day messaging, and say something that mattered. Following the popularity of the #loveislove hashtag, they wanted to stand up for the love of ALL couples.
INSIGHT
At IKEA, everything is designed to go with everything. There are all kinds of perfect matches. It's just a matter of your own personal taste.
IDEA
IKEA celebrates the personified pairings of various products – whatever the match may be.
