BACKGROUND
In 2016 Pokemon Go took the world by storm. And IKEA, like many brands, wanted to get in on the action.
BRIEF
Come up with a Pokemon Go themed Instagram post.
IDEA
The Strandmon footstool, an appropriately named IKEA product, evolves in nostalgic animation style, into a bigger and better version of itself; The Strandmon armchair.
RESULT
We reached a captive audience, delivering an inside joke to those who would appreciate it most. And presented IKEA as relevant and up-to-date with social trends.
