National Recycling Week

BRIEF

During National Recycling Week, encourage IKEA customers to recycle.

Often children get more excited about the box, than what came in it.

Our idea was to give IKEA boxes a second life. With a little imagination an IKEA box can be recycled into something entirely new.

2017 PADC (Perth Advertising & Design Club Silver Skull

The campaign extended on social media, with parent influencers creating tutorials on how to turn IKEA boxes into all kinds of things.