BRIEF
Make ketchup the sauce of choice for Aussie footy fans during the AFL grand finals.
INSIGHT
Aussie footy fans are incredibly loyal to their team. They wouldn’t be caught dead in another team’s colours or with an opposing team’s footy ketchup on their snack table.
IDEA
Leaning into this rivalry, we made a cautionary tale about what might happen if you use an opposing team’s ketchup, encouraging every footy fan to make sure they pick up the right footy ketchup for game day.
