ADMA: Young Creative of the Year

BACKGROUND

ADMA is the 'Association for Data-driven Marketing and Advertising' in Australia. They run an annual competition to find the ‘Young Creative & Young Marketer of the Year’.

BRIEF

Create a data driven campaign calling Marketers and Creatives under 30, to enter the competition, to get recognition and accelerate their careers.

INSIGHT

This award gives you the title of 'Young Creative or Young Marketer of the Year. It's like giving yourself a promotion.

IDEA

Don’t wait. Promote yourself to Young Marketer or Young Creative of the Year.

This competition won me the opportunity to have my campaign concept made, and a trip to New York. In New York, I visited OgilvyOne Worldwide, Google, Publicis, Merkle Inc and MediaMath - some of the most innovative agencies in direct and digital marketing.