BACKGROUND
The humble sweet potato was losing in popularity to its less nutritious , but “supposedly” more versatile cousin, the white potato.
BRIEF
Reclaim the good carb high ground over the white potato, and other carbs.
INSIGHT
Not all carbs were created equal. And scientifically speaking, the sweet potato is the most superior of them all.
IDEA
The sweet potato reigns supreme over other carbohydrates. It’s the Emperor of Healthy Eating. The Sultan of Supercharged Meals. The Baron of Boosting your Wellbeing. It’s…
The Crazy Good King of Carbs.
And it was time to give them the royal treatment they deserved.
In out of home, we gave the humble sweet potato the royal treatment.
We united trumpeters, a troubadour and Australia’s leading lute player, to compose a four-verse ode that graced radios far and wide.
